
Ann Teliczan, Wind. Hybrid Image, 36"x24". ©The Artist
At the beginning of my career as an artist I decided to make a consistent effort to be supportive of the galleries and consultants representing me. I’ve stuck with this policy and have found it to be rewarding.
I’d like to share some of the things I do. These actions not only help those representing me, they have promoted my career.
1. Build a great website with low resolution images that can be saved to a desktop. This helps galleries and consultants recommend your work to clients. Initially I was reluctant to do this but found it paid off immediately when I made the change. Here’s a link to my website, www.Anntopia.com
2. On your website watermark images, but place it discretely in an area that doesn’t compete with your image, usually the lower right corner.
3. Don’t sell your work direct to consumers for less than the retail price that your galleries and consultants are selling it for.
4. In the event you are contacted directly by a customer, find out if they have viewed your work, or heard about you from a gallery or consultant. If so, give the gallery or consultant a commission. I know this may sound extreme to some artists, but having strong relationships with your reps is worth a lot more than a cut in profit.
5. Promote your work. Have a blog and website. Enter contests and send out press releases. Place your work in high traffic areas with signage about a nearby gallery representing you.
6. Have a professional bio, artist statement and information about your work easily available and on your website. In other words, make it easy to sell your work.
7. Learn about promotion from some of the great resources online such as Art Biz Blog by Alyson B. Stanfield. She has great ideas and knows her stuff.
The last few years have been really tough on a lot of art galleries (I know, on artists too). Establishing that you are serious enough about your career to take these actions signals that you are worth the valuable time and floor space they are committing to you.
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